Building Genuine Connections on Instagram: A Refreshing Approach

In today’s fast-paced digital world, people crave authentic connections. We all want to feel like we know the person behind the screen without putting in too much effort. Once that comfort level is reached, we naturally desire attention and interaction. This genuine connection is entirely possible on Instagram, despite what the naysayers might think.

The Importance of Building Connections

Humans are inherently social creatures. We thrive on connections because they provide emotional support, a sense of belonging, and a platform for sharing experiences and ideas. On Instagram, building connections and a community can amplify these benefits. By fostering genuine relationships, you can create a supportive network that enriches your online presence and personal life.

I have numerous friends I’ve made on Instagram, and then met in person, over a conversation that sparked from Stories or a shared interest (ocean conservation, photography, coastal living, etc). Those friendships have not been fleeting, and I truly appreciate their advice and guidance over the last few years. 

I often mention how much I learn from Instagram Stories. Plus, the responses from my sarcastic friends always add a fun twist!

The Algorithm Chase: A Love Triangle

Let’s address the elephant in the room: algorithm chasing. 

It’s absurd, really. Think of it as a love triangle. The algorithm changes constantly based on people’s behavior, and then everyone scrambles to keep up with these changes, essentially chasing after a mirage.

Instead of focusing on these constant shifts, why not focus on something more stable and rewarding—building real connections?

It’s amazing what can happen when you simply pay attention to people.

instagram algorithm love triangle
building genuine connections on instagram

Overcoming Negativity on Instagram

It’s understandable why some people feel frustrated with Instagram, but it’s important to recognize the role engagement plays in your experience. 

If you’re not replying to comments or making an effort to interact, it’s no surprise you might feel disconnected. 

Engagement breeds engagement. 

By genuinely interacting with your followers, you can create a vibrant, engaged community. Your experience on Instagram becomes more fulfilling when you invest in these authentic connections.

The Growth Myth: Shifting Perspectives

With so much advice available on Instagram growth, it’s essential to identify strategies that genuinely add value before investing your time. Remember, authentic engagement is key.

The usual focus is often, “What can Instagram do for you?” Instead, shift your mindset to, “What can I give to Instagram?”

Leading with value and genuine interactions helps build stronger, more meaningful connections.

This approach isn’t just about growth; it’s about creating a loyal and engaged community that truly resonates with your content.

Connect with me on Instagram: @RachelCarterImages

Leading with Value

Why is it so important to have your audience value and trust you? 

The answer is simple: trust and loyalty are the cornerstones of any meaningful relationship. 

When your audience values and trusts you, they are more likely to engage with your content, support your endeavors, and advocate for you. 

The alternative—an audience that feels indifferent or skeptical—leads to superficial interactions and fleeting engagement.

Consider the types of audiences that lack trust and value. 

These audiences are often driven by transactional motives, looking for quick gains rather than genuine interactions. 

They might follow you for a giveaway, a trend, or a fleeting interest, but they won’t stick around for the long haul. 

Building a community based on trust and authenticity ensures that your followers are there because they genuinely appreciate and resonate with your content.

Sharing What I Love

I’m not a salesperson. I’m just out here sharing what I love. 

Whether it’s breathtaking coastal photography, creative rainy day inspirations, or sustainability themes, my goal is to connect with people. I answer every single [legit] direct message.

My entire purpose on Instagram is to build a community–and I can’t do that without interacting & engaging often.

By focusing on what I can give to my audience, I’ve built a community that values authenticity and genuine connections.

If you want to thrive on Instagram, stop chasing the algorithm and start chasing connections. 

Reply to comments, engage with your followers, and share content that truly matters to you. 

Lead with value, and the rest will follow. 

Trust and loyalty are the real metrics of success, and they’re built through genuine interaction and meaningful connections.

Let’s change the narrative together. What can you give to Instagram today?

stay tuned for part 2….

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One Comment

  1. Great perspective, Rachel! Your ideas are a breath of fresh air from the psychological formulas pushed to capture attention.

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